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Advertising campaign

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Advertising campaign is a major tool for attracting the target group. Statistics of visitors of the exhibition as well as independent analysis carried out by the participants are a basis for the further improvement of all stages for preparation of International Automotive Salon/ AUTOTEC 2007.

Stages of advertising campaign:
  • During the whole period of preparation for the exhibition there will be advertisements and announcements in leading specialized media editions aimed to the most professional audience
  • Several stages of targeted addressed mailing using own database covering Russia, CIS and other foreign countries
  • Advertisement at search engines and specialized websites
  • Distribution of information through the channels of leading professional associations supporting the exhibition
  • Broadcasts at central and regional television and radio channels
  • External advertisement: electronic indicator boards, advertisement boards and overhead lines at central roads of Moscow
  • Specialized regional program aimed to attract growing professional part of the target audience
  • Distribution of informational materials at largest profile exhibitions in Russia and abroad
  • Personal VIP-invitations to ministries, bodies of governments, embassies
The efficiency of our advertising policy is confirmed by the best correlation of the cost of participation to the newly gained business contacts.


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