Advertising campaign

Advertising campaign is a major tool for attracting the target group. Statistics of visitors of the exhibition as well as independent analysis carried out by the participants are a basis for the further improvement of all stages for preparation of International Automotive Salon/ AUTOTEC 2007.

Stages of advertising campaign:

• During the whole period of preparation for the exhibition there will be advertisements and announcements in leading specialized media editions aimed to the most professional audience
• Several stages of targeted addressed mailing using own database covering Russia, CIS and other foreign countries
• Advertisement at search engines and specialized websites
• Distribution of information through the channels of leading professional associations supporting the exhibition
• Broadcasts at central and regional television and radio channels
• External advertisement: electronic indicator boards, advertisement boards and overhead lines at central roads of Moscow
• Specialized regional program aimed to attract growing professional part of the target audience
• Distribution of informational materials at largest profile exhibitions in Russia and abroad
• Personal VIP-invitations to ministries, bodies of governments, embassies

The efficiency of our advertising policy is confirmed by the best correlation of the cost of participation to the newly gained business contacts.