Advertising campaign is a major tool for attracting the target group. Statistics of visitors of the exhibition as well as independent analysis carried out by the participants are a basis for the further improvement of all stages for preparation of International Automotive Salon/ AUTOTEC 2007.
Stages of advertising campaign:
During the whole period of preparation for the exhibition there will be advertisements and announcements in leading specialized media editions aimed to the most professional audience
Several stages of targeted addressed mailing using own database covering Russia, CIS and other foreign countries
Advertisement at search engines and specialized websites
Distribution of information through the channels of leading professional associations supporting the exhibition
Broadcasts at central and regional television and radio channels
External advertisement: electronic indicator boards, advertisement boards and overhead lines at central roads of Moscow
Specialized regional program aimed to attract growing professional part of the target audience
Distribution of informational materials at largest profile exhibitions in Russia and abroad
Personal VIP-invitations to ministries, bodies of governments, embassies
The efficiency of our advertising policy is confirmed by the best correlation of the cost of participation to the newly gained business contacts.
